12 TIPS OF HOW TO SET UP YOUR LINKEDIN PROFILE
Updated: Aug 28, 2019
An important social media platform to mention on your CV is LinkedIn. Through LinkedIn, you can not only network but also find job offers, directly posted by the companies that you are interested in. The main question is: how do you complete a LinkedIn profile that will catch the eye of an employer and increase your possibilities of getting a job?
As a start, it is a good idea to set your profile as an ‘’anonymous’’ LinkedIn member, in the privacy settings, until you are satisfied with the overall look of your profile (do not forget to make it ‘’public’’).
1. GET A CUSTOM URL
When you create your profile, LinkedIn automatically assigns a combination of numbers in your URL (e.g.: https://www.linkedin.com/in/16735289/). You can change that by clicking on “Edit public profile & URL” on the right side of your profile page. It will look more professional to have your full name as your URL (e.g.: https://www.linkedin.com/in/namesurname/).
If you don´t want all your contacts to get notifications of every little change you make on your profile, you can simply go to your LinkedIn “Settings & Privacy” section and turn off “Sharing your profile”.
3. PROFILE PICTURE
Invest in getting a truly professional profile picture. A good idea is to use the same photo as in your CV. If you are not sure how your profile picture should look in terms of personal styling and clothing, it is always a good idea to get inspired by some other LinkedIn profiles.
4. ADD A BACKGROUND
Adding a background picture to your LinkedIn profile, reflects your creativity. A good idea is to choose a picture that is relevant to what you do or to a sector in which you are looking for a job.
This is your chance to make a good impression and catch the eye of employers or clients. If you want your profile to be easy to search, include the main keywords that define your area of interest. You will increase your chances of being searched, if the keywords in your headline will be the same as in your “Skills & Endorsements”.
Your summary should be organized and easy to read. It should tell the reader what your passions, key skills and qualifications are, as well as what experience you have/had. Try not to use overused buzzwords such as: analytical, patient, creative, innovative, etc.
Here is a list of the most overused words on LinkedIn profiles (to avoid):
Don´t be afraid to list your experiences, no matter of how small they are. Thoroughly describe your previous jobs, daily tasks and perhaps add a list of your accomplishments and contributions.
Even when you are currently unemployed you should add your current job entry. Why? Because if you've only listed the past positions you've held in the Experience section and have nothing current shown, you'll probably get missed in most searches.
If you currently do not have a permanent or part-time position, you can indicate your specialization. (ex. Fashion Designer)
When you add your education, describe your main achievements (what/where/how). You can usually find a good description of the courses that you have attended to on your school’s website.
9. ADD PROJECTS, VOLUNTEER WORK, OR LANGUAGES
Don´t be afraid to show off your unique skills and experiences. This is a great method of standing out of the crowd.
10. LINKEDIN RECOMMENDATION
Don´t be ashamed to ask your current or previous colleagues or employers to write a recommendation for you. LinkedIn will send you the recommendations before they go public, so you can decide if you want to add them to your profile or not.
You should have at least 50 connections, otherwise, employers might think that you are afraid of social media or that you are simply not very sociable. This can send a wrong message about you. Remember to connect with people you know, as LinkedIn can shut down your account if a lot of people will reject your request.
Add companies and projects you are interested in. Don´t just randomly add everything you like. Think about how an employer will perceive your interests.
You should keep in mind that LinkedIn is not Facebook and you should keep it professional and representative.
After you are satisfied with your profile don´t forget to change the Privacy Settings to “Public” and always to keep your information up to date. A good LinkedIn profile can help you to be one step closer to your dream job.
We wish you the best on your journey.
Team Day Worker Nikola J.
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